Series / Collection

'Biblioteconomía y Administración Cultural' Series [Vol. 19]

Subjects

Museología, Museos

ISBN/ISSN

84-89427-94-1

Publication

Gijón: Ediciones Trea, S. L., 1998

Summary

Museums and art galleries of the 1990s have found themselves in a time of change.
Ongoing cuts to public funding have gradually pushed them into a new realm: the market. Here, they must compete with other institutions to attract visitors, sell their “product”, and generate their own capital. Museums are often described as “useful but dull” when compared to emerging cultural and leisure centres, and with this disadvantage, they must increasingly seek out resources to maintain their collections. As a result, management has become a key concern for both museums and galleries. In order to survive – and thrive – in the new millennium, museums must develop more effective management and marketing strategies.

“La gestión del museo” brings together a selection of seminal studies on the subject, written by some of the leading authorities in the field. The book traces the development of museum management to date, examines the challenges these institutions face, and identifies key areas for future development in both managerial practice and marketing. The selected articles address strategic management issues such as policy formulation, planning and performance evaluation, human resource management, financial management, and the growing importance of marketing.

This volume offers a valuable introduction to the most significant – and often debated – issues in the field. It will serve as an excellent resource for students, managers, and museum staff wishing to update their knowledge.

Notes

448 p.

Language

Spanish

Katalogo-zenbaki

069 MOO

Availability

Available